PubMatic : Diving into the Supply Side

Programmatic Digital Advertising - Supply Side Partner (NASDAQ: PUBM)

SSP Economy - Market Research

A collection of case studies and market research conducted by PubMatic which highlight the Publisher side of the briskly growing digital advertising Economy.

Growing Digital Advertising Demand

“According to a November 2021 survey of US cross-screen video publishers by Advertiser Perceptions, sponsored by PubMatic, 62% of digital video ad revenue is transacted programmatically. Magna is forecasting the global programmatic video market to grow 16% annually between 2022 and 2026.”

Market Share

A recent PubMatic-sponsored research study conducted by Advertiser Perceptions, sampled various companies relating to current and prospective SSP market share by customer count (not to be mistaken with ad volume/spend).

Case Study - Connected TV Publisher

Per the study - “Future Today selected PubMatic to source incremental, unique demand and increase fill rates and yield”.

“PubMatic worked closely with Future Today, a premium CTV streaming platform with a monthly reach of 15 million users, to drive substantial revenue lift across their 700+ CTV/OTT channels.”

Case Study - Mobile App Publisher ironSource

ironSource (NYSE: IS) is a leading business platform that enables mobile content creators to prosper within the App Economy.

Per this case study, PubMatic helped attract big name advertisers to ironSource publisher inventory by uplifting ROI - attracting demand to ironSource customer inventory within mobile app economy.

“ironSource sought to unlock growing brand advertising demand for its premium in-app inventory, while addressing two concurrent changes in the market: updates to the Apple ID for Advertisers (IDFA) and adoption of Open Measurement SDK (OM-SDK) by app developers. In this regard, PubMatic provides advertisers with improved access to premium in-app inventory that delivers ROI and enables buyers to fully control the mobile app supply chain.”

SSP Value Proposition

“Publishers are using numerous different data types from diverse sources to enable audience targeting for video ads—and SSPs are the leading partners bringing that data to the table.”

Supply Path Optimization:

Explanation of supply path optimization and it's impact for PubMatic with senior director of advertising solutions Sean Burke.

The Programmatic Digest Podcast:

https://open.spotify.com/episode/0XGIWQLUwOoL8ysxufLUz5?si=32jAOb6QQaypceIMscx9Xw&utm_source=copy-link